Stop Hiring. Start Automating. A Checklist.
Stop Hiring. Start Automating. A Checklist.
You're drowning in admin. Your first instinct is to hire someone. An office assistant, a VA, a part-time admin person. £22-28K salary, plus employer's NI, plus the time it takes to recruit, train, and manage them.
Before you do that, I want you to spend 20 minutes with this checklist. Because at least half of what you're about to hire for can be handled by tools that already exist — many of them free.
The Admin Task Audit
Grab a piece of paper. Write down every repetitive task that's eating your time or your team's time. Be specific. Not "admin stuff" — the actual tasks.
Here's what I usually see when I do this with business owners:
| Task | Frequency | Time per week | |------|-----------|---------------| | Chasing invoices | Weekly | 3-4 hours | | Data entry between systems | Daily | 5-7 hours | | Scheduling meetings | Daily | 2-3 hours | | Responding to enquiries | Daily | 3-5 hours | | Creating reports | Weekly | 2-4 hours | | Onboarding new clients | As needed | 2-3 hours each | | Posting to social media | Daily | 1-2 hours | | Filing and organising documents | Ongoing | 2-3 hours |
Now total up the hours. For most small businesses, it's 20-30 hours a week. That's a full-time role — but it's not one role. It's fifteen different micro-tasks that don't need a human brain.
The Automation Checklist
For each task on your list, run through these three questions:
Question 1: Is this task rule-based?
If you can write out the steps as "when X happens, do Y," it can be automated. Invoice chasing: when an invoice is 7 days overdue, send reminder email. That's a rule. No human judgment needed.
Question 2: Does it involve moving data between systems?
Copying information from one place to another — an email into a spreadsheet, a form submission into your CRM, a timesheet into your invoicing tool. This is what automation tools were built for.
Question 3: Does it require a human decision?
Some tasks genuinely need judgment. A complex client complaint. A tricky scheduling conflict. A sensitive email. If the answer is yes, keep it human. If the answer is "not really, I just do it because I always have," automate it.
Free and Low-Cost Tools by Task
Here's what I recommend for the most common tasks. All of these have free tiers that are genuinely usable for small businesses.
Invoice chasing and payment reminders
- Xero or QuickBooks (built-in automated reminders)
- Set up: 15 minutes. Saves 3+ hours/week.
Data entry between systems
- Make.com (free tier: 1,000 operations/month)
- Zapier (free tier: 100 tasks/month)
- Set up: 1-2 hours for your first automation. Saves 5+ hours/week.
Scheduling meetings
- Calendly (free tier: 1 event type)
- Cal.com (open source, free)
- Set up: 20 minutes. Saves 2+ hours/week.
Responding to enquiries
- A simple FAQ page with a Tally or Typeform intake form
- ChatGPT or Claude for drafting email responses (you review and send)
- Set up: 1 hour. Saves 2+ hours/week.
Creating reports
- Google Sheets with scheduled data imports
- Looker Studio (free, connects to most data sources)
- Set up: 2-3 hours. Saves 2+ hours/week.
Client onboarding
- A Notion or Google Docs template with a checklist
- Automated welcome email sequence via Mailchimp or Brevo (free tiers available)
- Set up: 2 hours once. Saves 2+ hours per new client.
Social media posting
- Buffer (free tier: 3 channels)
- Postiz (open source, self-hosted)
- Set up: 30 minutes. Saves 1+ hours/week.
Document organisation
- Google Drive with a clear folder structure and naming convention
- Zapier to auto-file email attachments
- Set up: 1-2 hours. Saves 2+ hours/week.
The Decision Framework
Once you've gone through your task list, you'll have three piles:
Automate now (free tools) — Tasks that can be solved with a free tool in under 2 hours of setup time. Do these this week.
Automate with help (paid tools or custom build) — Tasks that need some integration work or a tool with a paid plan. Budget £50-200/month. Still cheaper than a hire.
Keep human — Tasks that genuinely require judgment, empathy, or creative thinking. These are the tasks worth paying a person for.
The Maths
A part-time admin hire costs roughly:
- £12-14/hour, 20 hours/week = £12,480-14,560/year
- Plus employer's NI (13.8%) = £1,722-2,009
- Plus recruitment costs, training time, holiday cover
- Total: £16,000-20,000/year minimum
The automation stack I described above costs:
- Make.com Pro: £8/month
- Calendly free: £0
- Xero Starter: £15/month
- Buffer free: £0
- Total: £276/year
Even if you add a few paid tiers and some custom integration work, you're looking at £1,000-3,000 for the first year — including setup.
That's a 5-10x difference. And automations don't call in sick, don't need managing, and run at 3am without complaint.
What To Do Right Now
- Write your task list — every repetitive thing you or your team does
- Run each task through the three questions above
- Pick the easiest automation win — usually invoice reminders or meeting scheduling
- Set it up today — not next week, today. It takes 20 minutes.
- Track the time saved for one month
If you save 10+ hours a week, you've just given yourself back a day. Use it to grow the business, not manage the admin.
Want me to audit your task list and recommend the exact automation stack for your business? Book a free call — it takes 15 minutes.